Zhejiang Photographic Press was found on 1984, since the beginning of the establishment, we have been focusing on the publishing of photography books. Our mission is to publish books on photography theory, artwork, techniques and equipments, so as to advance the development of photography in China. We also create photographic illustration books on a wide range of fields including travel, collection, art, design and Chinese tea. For over 20 years, Zhejiang Photographic Press has been recognized as an esteemed publisher of high quality photography books.

We have established good business relationships with many international publishing organizations including Focal Press, Dorling Kindersley Limited, Ilex Press and RotoVision SA. A great deal of foreign rights have been traded, and most of the trades turned out to be prosperous. Some translated edition books achieved great success in the Chinese book market, for instance, Composition Techniques, a title from the successful series named ¡°Expert Advice from Masters of Photography¡±, has been reprinted six times and the overall print run has reached nearly 20,000 copies in total. The promising foreign rights trades are carried on and the nearest successful case is The World¡¯s Top Photographers series which was well received by both professional and amateur photographers, and most of the titles from the series became bestselling books.

Since its establishment, Zhejiang Photographic Press has published over 1000 titles of specialized books and over 300 titles won various awards. For instance, The Dictionary of Photography which is still the most comprehensive reference book compiled by Chinese photography experts, was listed as a key project of National Book Publishing Programme. Also, many photographic illustration books which presented the essence of the traditional Chinese culture have earned themselves a lot of praise and admiration. After over two decades of endeavour and innovation, photography books published by Zhejiang Photographic Press have earned a reputation for high quality among the readers. Since 2002, according to authoritative statistics with China Book Business Report, our photography books have been the top one of its kind in the Chinese book market share.

In the new century, Zhejiang Photographic Press will keep pace with the times and stick to our mission of advancing photography in China. We will continue to provide you with high quality books as always, and we hope our books will "offer you 'bright eyes' for viewing the world" which is exactly the idea behind our publishing programme.